The first of May is the Met Gala – known by alternate name: The
Oscars of Fashion. The Metropolitan Museum of Art Costume Institute Gala is themed
every year to benefit the Met Costume Institute, and this year, the theme, or
suggested dress code for the gala is “avant-garde.” Specifically, it is “Rei
Kawakubo/Comme des Garçons: Art of the In-Between.”
Rei Kawakubo is a 74-year-old fashion designer who arrests
the fashion world with designs that shock and vitalize. Big names like
Lagerfeld and Marc Jacobs are huge fans of her line, Comme des Garcons, because
of her breath of “newness,” never recycling her own designs, and prioritizing
art over wearability. Kawakubo’s designs can be seen below:
Why is this important? Well, it’s super different from the
past Met themes. The Hollywood Reporteris calling it “anti-glamour,” as Kawakubo’s designs have rarely touched red
carpets, and at this year’s Met, they’ll be worn by many, many stars. They say
it’ll be easy for icons like Sarah Jessica Parker and Kim K to adopt, but a
little weird for more classically styled stars like Selena Gomez, Tom Brady,
Gisele, the like.
Further, I think this year’s avant-garde theme is fitting
with a lot of recent news on stars intersecting fashion.
A$AP Ferg, a rapper, recently partnered his streetwear brand,
Traplord, with Uniform, a socially conscious and sustainable label produced in Africa,
that gives a uniform to a child in Africa for every item sold.
Elle Magazine also just launched Elle Fashion Now, a new interactive
platform that will spotlight emerging, new designers from around the globe. Viewers
can vote for their favorite looks – a push for multiplatform engagement?
Finally, luxury brand Jimmy Choo just opened itself up to
stockholders.
Commes des Garcons’s website wears only three words: “Wear
Your Freedom.” I know Kawakubo has been around for 40+ years, and I know her
prices ($240 for a fedora) are far from “common people,” but as the first
designer to be featured at the Met since YSL in the 80s, there’s a huge
distinction between the two brands. Does this mean luxury high fashion may be
at the state of displacement by a more hybrid, offbeat aesthetic?
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