I find this marketing tool particularly interesting in the realm of beauty. Female stars and celebrities are often apart of advertisements for make up brands, and even create their own fragrances.
This E! article breaks down different celebrity fragrances and their smells. The article resonated with me and caused me to question buying celebrity fragrances- do we buy a perfume because we simply like the smell, or are we more compelled to like it and buy it if it's a celebrity fragrance?
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